PG Old Spice – Wolfdog

We have been working with Old Spice throughout the WE and CEE regions for the past 5 years, creating rich social media content, packaging solutions, TV and POS ads. We can’t yet publish our latest work, but here is one of our favorites from back in the day: The Wolfdog Academy. We used Mr. Wolfdog, a character created by Wieden and Kennedy for the US markets, to develop a new spinoff campaign designed for European sensibilities. The well received campaign included over 25 videos, adapted to 5 languages.