We provide the care, energy and hunger of a small agency, with the capabilities of a giant. Friday is generalist by design: many kinds of creative experts under one roof, more capable than the sum of our parts.
We don't choose a narrow lane.
We build a collective.
Specialization is easy. Integration is hard. Friday was founded on the belief that the best ideas come from a team that can strategise, write, art-direct, shoot, animate and ship without handing the brief off five times.
The result is a team that's small enough to care and big enough to deliver. Call us when you need something DONE.
Three disciplines, one room. We move between them on a single brief, so the idea, the craft and the channel never argue.
// Where ideas are born.
The home of smart strategies, fresh concepts, clever copywriting, inventive art direction and state-of-the-art visualization. We foster a culture of creative partnership, so the process stays smooth, fun and efficient for everyone involved.
// Where stories manifest.
An in-house production team with an agile, solutions-driven approach to film, photography and post. Backed by substantial filmmaking experience and extensive video-editing, AI, CGI and animation expertise, all under one roof.
// Where content is amplified.
Friday's digital lab creates ideas, toolboxes and experiences, connecting the heart of your brand to the soul of your channels. Every digital brand experience made emotional, joyful and memorable, with a human touch.
We work with a select, few clients - on purpose. Fewer relationships, deeper partnerships: for Procter & Gamble and Philip Morris International we produce across whole brand portfolios, end to end, in markets from Stamford to Seoul.
Five household brands, one production partner. Campaign toolboxes adapted across EMEA and beyond.
Seven brands across heated tobacco, e-vapour, nicotine pouches and heritage - from the Operations Center to local markets.
We're Friday. The perfect intersection between work and play.
We keep work loose, flexible, and entertaining.
Yet we remain deadly serious about meeting any challenge.
If the stakes are high, deadlines are tight, and the work must be done right, remember: even the toughest work-week ends with Friday.
We foster close relationships between our clients and our battle-hardened senior creatives. We struggle, tackle problems and win together, never against each other.
An honest kick-off: what's the actual problem, what's the actual budget, what's the actual ego at stake. Mate; not mister.
Week 0Just the angle, the audience and the one thing this work needs to do. Three pages, not thirty.
Week 1Three routes, one favourite, one wild card. Argued in person, with full-fat coffee.
Week 2Same building, same Slack, same accountability. Strategy doesn't toss to creative who tosses to production.
Week 3-6The launch is the start, not the trophy. We stay on for the second wave, and the third.
OngoingStrategists, accounts, art directors, copywriters, designers, animators, editors, directors of photography, producers, devs. Not a network, not a roster. A team. All here, all yours.
We hire for taste, kindness, expertise and agency. The kind of stubbornness that refuses to ship work that isn't ready, because the talent is already here, and it's entirely at your service.
+ Open role: Lead Art Director